Clever Marketing Tools
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URL cleaner

Strip tracking parameters from URLs — single or bulk. Runs in your browser — nothing is stored or sent anywhere.

Why clean URLs matter

Every time you click a link in an ad, email, or social post, the destination URL often arrives loaded with tracking parameters like fbclid, gclid, and UTM tags. These parameters are useful for the marketer who placed the link, but they create problems when you share that URL with others, paste it into documents, or bookmark it for later.

What tracking parameters do

Tracking parameters tell analytics platforms where traffic came from. UTM parameters (utm_source, utm_medium, utm_campaign) feed Google Analytics and similar tools. Click IDs like fbclid and gclid are auto-appended by ad platforms to connect ad clicks to conversions. Email trackers like _hsenc and mc_cid tie opens and clicks back to specific contacts in marketing automation systems. None of these affect the page you see — they only exist to track your journey.

When to strip tracking parameters

Clean URLs before sharing them in reports, Slack messages, documentation, or social posts. A URL like example.com/pricing?utm_source=newsletter&utm_medium=email&fbclid=abc123 becomes example.com/pricing — shorter, cleaner, and free of someone else's tracking context. This also prevents polluting your own analytics when colleagues click your shared links with stale UTM values.

TIP
Need to add tracking parameters instead of removing them? Use our UTM builder to create properly tagged campaign URLs.

Parameter families explained

The tool groups tracking parameters into four families so you can choose exactly what to strip:

UTM — campaign tracking for Google Analytics (utm_source, utm_medium, etc.)
Click IDs — auto-appended by ad platforms (fbclid, gclid, msclkid, etc.)
Social — added by Instagram and other social apps (igshid, ref, _ref)
Email — added by HubSpot, Mailchimp, Omnisend (_hsenc, mc_cid, etc.)

Privacy and data handling

The URL cleaner runs entirely in your browser. Your URLs are never sent to a server, stored, or logged. The cleaning happens with JavaScript on your device — close the tab and everything is gone.

DISCLOSURESome links on this page are affiliate links. They never change what we recommend.

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